Web Site Analysis

Web Site Analysis

General Website Analysis:

1. Layout

2. Text

3. Graphics

4. Downloading

5. Navigation

6. Uniformity

7. Legibility

8. Call-to-action effectiveness/audience targeting

Findability web site analysis:

keyword selection, site architecture, and link popularity.

1. Visible elements: graphics, text, keywords, title tags, and links.

2. Invisible elements: meta-tag keywords, meta-tag description, alternative text.

3. Site architecture: includes HTML, style sheets, and scripting.

Web Site Usability

Usability best practice is an easy to navigate site that supports frequently accessed information and tasks that match the visitors’ intent, while meeting the business objectives of the site owner.

Usability pitfalls are tactical and ergonomic site elements that may be confusing, frustrating or distracting users, causing low conversion rate of site visitors to customers and undermining branding efforts and the business goals for the site.

Web Site Creation

Designs should follow 5 Basic Rules of Web Design.

All web sites should be:

1. easy to read
2. easy to navigate
3. easy to find
4. consistent in layout and design, and
5. quick to download.

Elements supplementing web site design.

Graphic design services:

photo retouching
stationery and package design
logo design
banner design
search engine marketing for web sites
directory submission for web sites

Practical considerations.

Domain name registrations

Cost

Findability

How much a site costs to design depends on a number of factors:

number of pages on the site

types and number of graphic images on the site

programming

web copywriting

online marketing

A web page without any high-level programming or search engine optimization will

cost a lot less.

Purposes of Web Sites?

Business, Advertising, Selling, Recreation, News, Hobbies, Interests, Educational