447. AS Media Research Task Tue 20 Jan and Fri 23 Jan 2009

This is the question from OCR in specimen material:

Section B: Institutions and Audiences
Answer the question below, making detailed reference to examples from your case study material to support points made in your answer.

2 Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied. NB Do NOT answer this question yet! It is only a frame or lens through which we are going to frame our research.

 

Task: Our First Case Study is The Walt Disney Company

 

In groups of 2, create an information set containing the following:

1. Origins of Disney

2. Scope of operations/Key areas of business/Turnover/Profits

3. Competition

4. What does the Disney Brand Mean?

5. Disney innovations

6. How Disney uses synergy

7. How does Disney represent reality?

8. Disney and Pixar

Please start a new category on your blog and paste links, videos, photographs, interviews etc.

www.corporatedisney.go.com for details on the whole of the Walt Disney Company.

 

http://disney.go.com/vault/archives/characters_ai.html for complete details on all Disney characters

 

www.disneylandparis.com available in six languages (French, English, German, Spanish, Italian and Dutch).  Gives complete information on the Disneyland Park, the hotels, Disney village and golf facility.  Memory games, puzzles, quizzes, colourings.  Online sales and bookings.

 

www.disneylandparis.co.uk English language version. 

Gives complete information on the Disneyland Park, the hotels, Disney village and golf facility.  Memory games, puzzles, quizzes, colourings.  Online sales and bookings.

 

www.eurodisney.com who are we?  Essential figures of the company, employees, environmental policy, community relation actions, development projects, press kits.

 

Good luck!

 

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