Checklist for early research and preparation in Music Video
Functions of music video
Art v Industry (or both?)
Genre and subgenre
Target audience
Exploration of the video (or film) medium
Effect on audience/consumption by audience
Attitudes to music video as media art form
Analysis of sample video (one per student?) – forms and conventions/content
Filming – type of shots, framing, composition, camera movement
Lighting
Movement qualities
Editing/vision mixing – time lengths of shots, transitions, special FX, links, contrasts, repetitions, to the music, structure
Narrative/Semi/Non-narrative
Performance: studio, concert, location
Images, symbols; mood and feeling
Representation: gender, ethnic, body type
Marketing/projection of star(s) and “image”
Other aspects of style/references
History of music video
Commissioning process and budget
Industry context – finance, trends, structure of a record company
Directors
Flesh and fashion
Locations/sets
Dance possibilities
Simulate a band/artist (first release? second release? etc.)/record company or label
Promoting the artist
Time-line and beat sheet for your song
Issues of integrity and morality
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